AV OVERVIEW OF EVENT MANAGEMENT AV OVERVIEW OF EVENT MANAGEMENT INFORMATION SYSTEM By Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem 16. E-Mail: prabhasivam_salem@yahoo.co.in Mobile No: 9952836250 Event - Definition Marketing Guru, Philip Kotler, defines events as occurrences designed to communicate particular messages to target audiences. Suresh Pillai, Managing Director, Eventus Management, considers events as an additional media whereby two-way or active... Read full post here
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Great news indeed! I'm always waiting for this kinda tutorial lecture about management. As a event manger I think this one very useful for event management staffs.
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