Oracle PIM Data Hub Vs. Item Master Thisquestionis often asked by the Oraclecustomers usingItem Master "Why do you need a dedicated MDM solution now when all this time IT has been able to help businesses with product attributes as descriptive Flexfields, custom designed tables or other stitched up solutions?" Well, most of us who have been working with Item Master in the past have been forced to utilize the application's unintended features creatively to store product attributes in Categories, Cross References, DFFs etc. Finally, when it becomes unmanageable, custom tables provided refuge... Read full post here
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